Monday, 1 April 2019

OUGD603 - Sports Rebranding - Tickets


For the printed material I designed this template for a match ticket, which features the Fulham FC sponsors across the top, match information in the middle and subtle hints of the logo design in the background. 

For this mock up I used the Ticketing font in bold letters, as this gave the ticket more authenticity in its visual form. As a result of this mock up it was possible to create material that would be studied in a physical format by the fans, further increasing the appropriation of the logos uses.

To get to this point in the application process, I deconstructed the logo design and tried combining elements to make patterns. This could then be applied to different versions of the ticket design. Applying a gradient to these designs was the alternative option to the patterns, as it allowed the text to better stand out.

Final design 
After trying different styles of gradient design for the ticket, eventually the final design mixed elements of the initial proposed layout with the pattern variations. The end result would use the same red gradient with a subtle stamp on the right of the layout.





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