Following on from yesterday's task, I continued to gather source material for the visual approach to a client's business. As the promotional poster would involve a central component it was important to first try to visualise different sectors of the business and then compile different elements of each to summarise the look of the business in the middle. As the focus of the business was around environmental sustainability among other things, I began by visualising this in relation to the centre image.
Feedback from a Uniform member of staff gave me further ideas on ways to improve this visual and we then re-evaluated the brief so that I could better understand what it was that the client wanted. This also gave me the chance to look at the client's website again, so that I could gather research about their core ideas and aims. This also made the visual approach different as the website showed the business as a specialist in bespoke design, making the colour palette more elegant as a result.
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