Before the design stage for the personal branding could begin, it was important to first understand what inspirations could be taken and used for the style of the identity and the way in which to lay it out. During my time working with Uniform agency, I was given insight into the portfolios that agencies look for when applying at graduate level. I was shown examples of the graphic designers' websites and their own work, including the ways in which they layout their projects. I think this was a great way to tailor my own portfolio online and create it in a way that would appeal to studios of this type.
Another way that I was able to find inspiration was through Behance, as it provided several examples of existing online portfolios and personal branding projects. Studying the ways that designers layout the concept and explain it, made it easier for me to design a layout of my own that would eventually be useful for an online portfolio. Looking at how existing studios used certain typeface choices and colour schemes made me think about the sorts of fonts and colours found in my own work. As they would use them to reflect the type of business they are, in the same way I could include frequently used fonts and colours as a way to reflect my practice.
By also looking at the websites of the studios I am interested in, I can get a feel for how they prefer to present their own work. This might as a result, give me an advantage when it comes to applying for positions at these studios or similar places, as they will likely take interest in the projects similar to their own. One website I found particularly useful was Fifteen Studio in Liverpool, as this was one of researched agencies that I had considered applying for after graduation.
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