Studio Brief 1 - Publication design - Binding/production consideration

After looking at several examples of the types of books already sold on the market, as well as discussion with the client, it was possible to understand the types of stock that may be used for the publication. We also discussed ways in which the book could be bound, including the use of hardback covers and semi gloss sleeves. From viewing different types of health books, it was clear that they were presented to the audience using clean and neutral stock. This was beneficial as it made the publication appropriate to the content, being a clear and precise guide which positioned the text in a way that instructs the reader on ways to make different recipes.

After looking at the different examples of health books, it was then necessary to look at the differences between this style of book with the style used in baking books. The baking publications were similar, in that they used similar typography choices, text layout and colour. However, many of the baking books were personal to the authors and were made for an audience that may be fans of the author. The difference here would be that the publication being designed would be made for a general audience, including people who may be unfamiliar with baking, so that it could appeal to a wider range of people.

After further discussion with peers during the critiques, it was clear that the size of the publication would be best at A4 size or slightly smaller. This change came about as the idea of having a conveniently smaller cook book would be unnecessary, as the buyer is unlikely to read the publication in any place other than the kitchen. It was also established that the use of a semi-gloss or a matte cover would be appropriate for the book. This would make the publication more durable in the environment that it would be in, protecting it from spills and stains that the reader may make when cooking.


Binding options research

https://www.youtube.com/watch?v=GFbgW0r7uXw

This tutorial on Youtube shows how it would be possible to bind the publication using the perfect binding technique. This could potentially be one option to use during the development stages of the project. A bind like this is simple to make and recognised as a popular option for publications using matte pages. 

https://www.youtube.com/watch?v=BysUiyjB0jY

This tutorial on Youtube shows how to bind the publication using the staple saddle stitch option. Being the most simple option to bind pages of a publication, this style is frequently found in magazines and other books that may not have many pages. This option for the publication would be beneficial as it is not an overly complicated technique to use.

After viewing the binding methods, it was then possible to establish a series of options in terms of what stock could be used for the publication. This included the Cyclus Recycled, Olin Regular, Ultra Pearl, or matte.