- Beer colour chart guide, which illustrates the differences between certain craft beers. This will act as a guide to how visually strong the person would want their beer to look in accordance with their label design.
- Glass guide - This will inform the reader of the types of glasses that are frequently used for craft beers and how they can be chosen. (e.g. pints, pilsners, stemmed, mugs or unique)
- Structure of the label(s) - information on how to choose a particular shape, size and weight for the labels included on the product.
- Colour choice - show how the colour needs to be related to the product and the brand intentions, as well as eye-catching properties that certain colours may have.
- typography choices - ways to understand the product in relation to the type that will be included on the product and how to choice a particular style that works to the brands advantage.
- packaging - whether to choose to include more than one label on the product, as well as the consideration of how the beer cap will look.
- design consideration - This includes the geographical consideration, brand aims, uniqueness of the product, target audience, price, ingredients or process).
- legal information - This will mean what needs to be included in the labels, as well as what not to include and limitations.
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