Studio Brief 1 - Publication design - Typography consideration

After seeing several examples of typography in healthy books, cook books and baking books, it was clear that serif font would be the best option to use. This is because serifs are easier on the eye and make words more legible. One way to decide on a typeface would be to test the font using the most difficult and longest recipe. This way the text can be analysed to its full potential and allows for other recipes to follow the same structure within the page spreads.

Some potential options for the font:

• Garamond
• Caslon
• Baskerville
• Bodoni 72
• Didot(modern)
• Archer(modern)
• Times
• Helvetica