Friday, 20 October 2017

OUGD502 - ONLY studio


  • Branding agency situated in Manchester working both nationally and internationally. 
  • team of six working with clients in education, non-profit (e.g. council) companies and luxury companies
Design for Screen
  • fast-paced, constantly evolving and endless opportunities.
  • primary means of consuming a brand experiential and interactive.
Design Process
  • phase 1 - research on competitors, audience, personas, principles.
  • phase 2 - wire framing ideation, test assumptions, client buy-ins.
  • phase 3 - design 
  • phase 4 - front end
Advice and clients
  • consider the hierarchy of text and images when situating them on spreads for a publication.
  • consider how a design or layout can be used across a range of different media for the client. E.g. does the typeface chosen work when applied to websites, business cards and apps?
  • consider the colour application for a brand, relating to their geographical location. (University of Suffolk, square logo directs the viewer to the area in which the establishment is found.
  • Lost Village Festival branding
  • Helbers clothing
  • Bring Me The Horizon - That's The Spirit album branding, marketing and designing.

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