Wednesday, 25 October 2017

Studio Brief 1 - Evaluation

As a result of the design for print project, it has been possible to understand some of the requirements needed for creating a publication at the request of a client. This includes research into the context of the client’s request, in this case being healthy eating cookbooks. It also includes a level of research into the design styles used by competitors, so that a design strategy can be established. Once these stages have been addressed, the process to create the publication can begin.

This will then be followed by feedback from peers as well as discussions with the client on what elements they believe would be beneficial, as well as what they want changed. Regular discussion with clients allowed for a more narrow direction in which to take the project, and in turn allowed for suggestions to be given between one another.

After studying different competitors, it was clear that the design needed to be formal and professional. This way the publication could be presented to the same market and the same target audience as competitors. Research into competitors also allowed for insight into the binding techniques and stock options used commercially.

As a result of the research, the decisions into stock options and binding could then be established and applied to the process. Once this had been done, the publication could then be studied to see whether the outcome was reflective of the original intentions of the client’s request.


Overall, the project has allowed for further insight into ways to bind a publication, as well as how to choose appropriate stock. As a result of the project, further collaborations with other designers and clients will be easier to manage and a solution to a problem can then be brought about.

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