Studio Brief 2 - Political parties

App for political choices
make sure the options are shown objectively to the viewer. Don't show the party, just show the policies of the parties to the audience. This way the audience can choose what they believe in rather than excluding policies due to the association they may have with the parties.

Conservatives
https://s3.eu-west-2.amazonaws.com/manifesto2017/Manifesto2017.pdf
Conservative manifesto – ‘Forward together our plan for a stronger Britain and a prosperous future’.

5 Challenges facing Britain

1.     The need for a stronger economy – Invest in infrastructure and people, ensuring the economy’s growth.

2.     Brexit and a changing world – To deliver a smooth and orderly departure from the EU and forge partnerships across Europe.

3.     Enduring Social Divisions – To make sure everyone has the opportunity to make the most of their talents and hard work, where ever they are from.

4.     An Ageing Society – Security and care for the elderly as well as maintaining fair treatment for younger generations.

5.     Fast-changing Technology – harness the power of fast-changing technology and ensuring security, privacy and protection for children and younger people.

Governing from the mainstream – Governing from the interests of the British public and ordinary, working families. ‘We will restore the public finances and maintain economic stability. We will reduce and control immigration. We will resolute in defending the country from terrorism and other security threats. The government will not be driven for the benefit of the privileged but by the interests of ordinary, working families.

‘True Conservatism means a commitment to country and community; a belief not just in society but in the good that government can do; a respect for the local and national institutions that bind us together; an insight that change is inevitable and change can be good, but that change should be shaped, through strong leadership and clear principles, for the common good.’

Policies before election

Pump an extra £4bn into schools by 2022

Net migration cut to below 100,000

Increase the amount levied on firms employing non-EU migrant workers

Increase on NHS spending by £8bn per year by 2022/23

scrapping the triple-lock on state pensions by 2020. To be replaced with "double-lock" rising with income earnings or with inflation.

Labour Party

Manifesto - For the many not the few

1. Creating an economy that works for all
2. Negotiating Brexit
3. Towards a national education service
4. A fair deal at work
5. Social security
6. Secure homes for all
7. Health care for all
8. Safer communities
9. Leading richer lives
10. extending democracy
11. A more equal society
12. A global Britain

Key Policies 

• Scrap university tuition fees
• Income tax rate at 45p for £80,000 +
• More free childcare
• Get rid of zero hour contracts
• Income tax rate to be raised to 45% for salaries at £80,000 + and 50% for salaries over £123,000
• Renationalise British railway services and England's nine water companies.
• Negotiating Brexit - prioritise jobs and living standards, build a close new relationship with the EU, protect worker's rights and environmental standards, provide certainty to EU nationals and give a meaningful role to Parliament throughout negotiations. 
• I􏰐n trade negotiations our priorities favour growth, 􏰑jobs and prosperity. 􏰂We make no apologies for putting these aims before bogus immigration targets.
  
  
  
  Simplified policies to use
  
  
  

  
  

  Environment

  Conservatives - UK should have the lowest energy costs in Europe, both for households and businesses.

  Lib dems - Ensure that four million properties receive insulation retrofits by 2022, prioritising fuel-poor households.

  Labour - Ensure that 60% of the UK's energy comes from zero-carbon or renewable sources by 2030.

  Green Party - Replace fracking, coal power stations, subsidies to fossil fuels and nuclear with renewable energy.

  
  

  Renationalization

  Conservatives - Focus on creating extra capacity on the railways to ease overcrowding, bring new lines and stations, and improve existing routes - including for freight.

  Lib dems - Investment in road and rail infrastructure, continued commitment to HS2, Crossrail 2 and rail electrification.

  Labour - Nationalisation of England's nine water companies.

  Green Party – Renationalise energy, water, railways, buses, the Royal Mail and care work.

  
  

  Workers’ rights

  Conservatives - Increase the National Living Wage to 60% of median earnings by 2020.

  Lib dems - Votes for 16-year-olds.

  Labour - Raise minimum wage to "at least £10 per hour by 2020".

  Green Party - Phase in a four-day working week.

  
  

  Education

  Conservatives - Pump an extra £4bn into schools by 2022.

  Lib dems - Invest nearly £7bn extra in education.

  Labour - Reintroduce maintenance grants for university students and abolish university tuition fees.

  Green Party - Reject the Prevent strategy and pursue community-led collaborative approaches to tackling all forms of extremism.

  
  

  NHS

  Conservatives - Real terms increases in NHS spending reaching £8bn extra per year by 2022/23.

  Lib dems - 1p in the pound on income tax to raise £6bn for NHS and social care services.

  Labour - NHS will receive more than £30bn in extra funding over the next parliament.

  Green Party - Reverse privatisation of the NHS to ensure all health and dental services are publicly provided and funded, and free at the point of access.

  
  

  Social security and pensions

  Conservatives -

  Lib dems - £100bn package of additional infrastructure investment.

  Labour - A commitment to "protect the pensions of UK citizens living overseas in the EU or further afield".

  Green Party - Redress pension injustice to enable older people to continue to be active members of society.

  
  

  Housing

  Conservatives - Meet 2015 commitment to deliver a million homes by the end of 2020 and half a million more by the end of 2022.

  Lib dems - Build 300,000 homes a year by 2022, including half a million affordable and energy-efficient homes.

  Labour - Build over one million more homes, with at least half for social rent.

  Green Party - Help first-time buyers by aiming for house price stability - axing buy-to-let tax breaks.

  transport

  Conservatives - Review rail ticketing to remove "complexity and perverse" pricing, with a passenger ombudsman introduced.

  Lib dems - Invest capital in major transport improvements and infrastructure.

  Labour - Extend high speed rail link HS2 to Scotland.

  Green Party - Return the railways to public ownership.

  
  

  Foreign policy

  Conservatives - Spend at least 2% of GDP on defense and increase the budget by at least 0.5% above inflation in every year of the new parliament.

  Lib dems - Spend 2% of GDP on defense.

  Labour - Support the renewal of the Trident submarine system.

  Green Party - Cancel Trident replacement, saving at least £110bn over the next 30 years.

  
  

  Migration

  Conservatives - Immigration cut to under 100,000.

  Lib dems - Offer safe and legal routes to the UK for refugees - offering sanctuary to 50,000 Syrian refugees over five years.

  Labour - Labour will not "scapegoat migrants" and will not set a cap on immigration, describing targets as "bogus".

  Green Party - A humane immigration and asylum system that recognises and takes responsibility for Britain's ongoing role in causing the flow of migrants worldwide.

  
  

  Brexit

  Conservatives - Exit the European single market and customs union but seek a "deep and special partnership" including comprehensive free trade and customs agreement.

  Lib dems - Press for the UK to unilaterally guarantee the rights of EU nationals in the UK.

  Labour – Accept the EU referendum result and “build a close new relationship with the EU” prioritizing jobs and workers’ rights.

  
  

  Green Party - A referendum on the final Brexit deal with the option to reject the deal and remain in the EU.

Study Task: Parody and Pastiche summary

Jameson says in Postmodernism, 'pastiche is to be sharply distinguished from the more readily received idea of parody', meaning there is a difference between the two, which he then goes on to explain.

Jameson defines pastiche on page 17 when he says: "Pastiche is, like parody, the imitation of a peculiar or unique, idiosyncratic style, the wearing of a linguistic mask, speech in a dead language."

Hutcheon's defines parody when she says: "The paradox of postmodernist parody is that it is not essential depthless, trivial kitsch, as Eagleton and Jameson both believe, but rather that it can and does lead to a vision of interconnectedness. "Illuminating itself, the artwork simultaneously casts light on the workings of aesthetic conceptualisation and on art's sociological situation."

Hutcheon criticises Jameson when she says: "It is true, however, that it does not offer what Jameson desires - "genuine historicity," that is, in his terms, "our social, historical and existential present and the past as 'referent'" as "ultimate objects," But its deliberate refusal to do so is not a naive one: what postmodernism does is to contest the very possibility of there ever being "ultimate objects."

Studio Brief 2 - Type considerations

As the first idea was to create an interface app that works like a card game, the obvious option was to look for a typeface that would work on playing cards. To find this, looking at the different styles of type used in playing cards and trading cards was necessary. By using a style found in popular card games, the audience could become aware of the connection between the politics and the idea of it being played as a game. Making the app as a game also helps to engage the target audience who are likely to have an interest in games.

By designing the interface as an app, the audience can be targeted through the platforms that they are most likely to use. An app is a more convenient way for those who may be curious of politics, but are not familiar, to access the information when it best suits them. This way the app also provides confidentiality to the audience engaging with it, meaning they can decide on a political position without having to express it to others.

playing cards typeface

Card Characters
Classic style, serif typeface.

Studio Brief 2 - Brief

start off the brief by establishing a problem and then suggest ways in which a digital screen based solution may solve the problem.

user experience - Happiness, solving problems, easy to use, efficient, entertaining, pleasure, personality, satisfaction, convenience, productivity and effectiveness with the user.

• Take the users interest into account at every stage of the project.
• Human Computer Interaction - the ways that people interact with digital systems.
• usability - the ease and efficiency by which a user operates a system. 
• the design is the informed manipulation and development of the factors that influence the user's experience.
• user research - interviews, observations, focus groups.

Screen based

• computers
• television
• mobile phones
• sat navs
• HUDs
• projections

Potential problems

• a way to get young people to vote.
• a way to decide on a gap year.
• a way to choose where to shop as a student.
• ways to find local events/places suited for the user.

Potential solutions

• create an app that directs the younger audience to the policies and party that most suits their views. 

Studio Brief 1 - Evaluation

As a result of the design for print project, it has been possible to understand some of the requirements needed for creating a publication at the request of a client. This includes research into the context of the client’s request, in this case being healthy eating cookbooks. It also includes a level of research into the design styles used by competitors, so that a design strategy can be established. Once these stages have been addressed, the process to create the publication can begin.

This will then be followed by feedback from peers as well as discussions with the client on what elements they believe would be beneficial, as well as what they want changed. Regular discussion with clients allowed for a more narrow direction in which to take the project, and in turn allowed for suggestions to be given between one another.

After studying different competitors, it was clear that the design needed to be formal and professional. This way the publication could be presented to the same market and the same target audience as competitors. Research into competitors also allowed for insight into the binding techniques and stock options used commercially.

As a result of the research, the decisions into stock options and binding could then be established and applied to the process. Once this had been done, the publication could then be studied to see whether the outcome was reflective of the original intentions of the client’s request.

Overall, the project has allowed for further insight into ways to bind a publication, as well as how to choose appropriate stock. As a result of the project, further collaborations with other designers and clients will be easier to manage and a solution to a problem can then be brought about.

Studio Brief 1 - Outcome

As a result of the development stages of the project, the publication was then printed using a matte finish paper and bond using the staple saddle stitch technique. When printing the document, it was originally made with the intention of using a recyclable paper type. However, after feedback from staff, it was advised that the matte paper type would work best. Printing it in the order it had been set in also meant that the publication should be bound using a saddle technique, rather than a perfect bind.

The finished product however, worked successfully and maintained the graphic elements that were originally planned. If the publication could have been done differently, then a different stock option would have been considered, as well as the use of hardback covering.