Design Practice - Studio Brief 3 - initial ideas 2

For the initial ideas stage of the collaborative branding project we began adding our designs together and choosing ones that would best suit the context and aesthetic of our theme. This includes the font that would be used throughout the project, the colour scheme we would use and the pattern approach. After each of us practiced different logos, ligatures and fonts we decided that Helvetica Bold was the best option to use as it was a broad, thick font that worked well in accordance with the circular designs. It also gave the project a more modern look, being a sans serif font this can contrast well with the half tone circles that were positioned behind the letters.

In terms of a colour scheme, we decided that the majority of the project would use black on white as the designs will have to contrast the designs that are exhibited in the Leeds Central Library.