In response to studio brief 2, a screen printed design was made in order to communicate the Campaign for Real Ale event, taking place in Leeds. As the event was celebrating beer and cider, it would be necessary to explore ways that existing organisations would promote their events to certain audiences. This way it would be possible to understand how to go about communicating ideas for an event, and the steps that are taken to create the print.
The idea behind the print in this case, was to show the audience the heritage of CAMRA and its founders Michael Hardman, Graham Lees, Jim Makin and Bill Mellor. It would also provide the audience with imagery for what they may need for the event itself. By combining these ideas into a screen print, on rough paper, it would be possible to show the audience the traditional methods and styles that are likely to have been used during the 1970s.
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