Design Practice - Studio Brief 2 - Development

After receiving feedback on the initial idea stage, it was clear that the approach to the brief needed to be taken differently. Therefore, the best alternative approach was to use photography. One of the other ideas suggested during the critique was to make a beer festival survival guide. By incorporating elements of this idea in the development stage, it was possible to create a design that would show the audience what requirements they would need for the event.

Instead of making a survival guide, the idea was to photograph a series of items that would be considered necessary or essential to the event. As the event is to do with beer and it is during the spring time several items are added in relation to these factors. For example, cash for buying drinks at the event and casual spring wear that would be suitable for the venue.

By arranging the items into one photograph, it would be easier to show the audience the things they would need to have in preparation for the event. The items included are also likely to attract other audiences. For example, as the event itself is likely to be aimed at people aged 25 and up, adding certain items associated with younger audiences may draw more attention to the event.

By targeting an audience of 18 and above, it is likely that they may take an interest in the event and furthermore, the organisation that creates the event. In terms of the colour scheme for the print, there was a debate from peers on whether or not to use the original colours used in the initial ideas stage or to try using a different set all together. Therefore, by deciding to use the colours of the Irish flag it would be showing a link to the idea of the initial stage, but also the heritage of the event organisers, as CAMRA was first set up in Ireland.

 

  

To first do this, it meant trying to mix three colours together onto one screen. By applying the paint in this way, the idea would be to show the Irish flag blending into the image. However, after creating the first experimental screen print, the result showed that this technique was not as successful as anticipated. Therefore, to solve the problem a new approach would need to be taken in order to achieve the desired celebratory print. One way that this could be done would be by using different techniques, considering the colour scheme or redesigning certain elements.