Design Principles - Studio Brief 2 - Exhibition initial ideas

Initial ideas

Here is the layout that I will be using when creating the leaflet designs. It will follow the same structure as the leaflet example I have used, as it will allow the pages to fold into a booklet once printed. It also helps me to get an understanding of the space in which the designs and imagery will be placed, so that I know how each page can fit together in accordance with one another.

Using the font Tate Regular, I was able to create an initial layout of the poster, which utilises the entirety of the page, similar to the leaflet example. By using the rule of thirds for the front page, I believe it was possible to structure the text more easily and align it in the centre of the page. Had I chose to use another grid system, such as Marber grid, the layout may not have been appropriate for the context. In this case I believe the grid system I have chosen is appropriate because the leaflet I had looked at, as well as the website, aligns text in this way.

After looking at several different designs for a paper folding technique, and after researching the theme of the exhibition, it was decided that this would be the paper object used in the backdrop of the poster. It shows the paper object photographed with a white backdrop, leaving limitations in terms of colours for the picture. This meant that in order to add more colour to the poster the image would need to be inverted, to give it tints of blue. This would therefore make the imagery of the poster more appropriate for the context in which it is placed, as the theme of the exhibition is about colourful patterned paintings. The shape of the folded paper was chosen as it shows similarities to the patterns found in Fahrelnissa Zeid's paintings, which also makes it appropriate for the exhibition.