As a result of the development of the exhibition, it was possible to narrow down the areas that would become part of the final outcome and the areas that should be discarded. The exhibition would include, the halftone logotype, the posters, leaflets and catalogue, as well as the Twitter page, Instagram page, sticker way finding system and the projection. The areas that had been discarded included, the braille and several variations of the typeface. Also, during the final critique, the map of Leeds was changed so that the text was removed and examples of the stickers were shown.
For the projection in the exhibition, several designs were printed onto acetate so that the patterns could be visible on top of one another. These were then placed on the projector and visualised on the walls and the floors. From this, the development of the poster designs could also continue. This was because the acetate experiments were then used for the imagery on the posters as well as the flyers and social media pages.
For the catalogue, the designs created throughout the project were visualised in a way that would inform the audience of the themes and visual aesthetic of the display. The catalogue would also include a sheet of acetate, containing the pattern, so that when it was paired with the designs beneath it, there would be movement between the patterns visually. This would as a result also show evidence of an interaction for the audience to engage with, as a way of understanding halftone.
For the social media, the Twitter page contained the halftone pattern in the cover image and profile as well as the details of the event in the right-hand corner. This would then allow the viewer to see the details of the event and a preview of the theme when first clicking on the page. The Instagram account displayed the photographs of the exhibition space as well as the halftone pattern, layered across several posts. The social media accounts would also include a daily count down using the halftone designs in the circular backgrounds.
For the layout of the exhibition, several stickers would be used on the floor to create the way finding system and the prints would be arranged based on their shades. For example, the darker prints would be arranged next to each other, while the light prints would be at the opposite end of the exhibition room. These would then be paired with the projectors displaying the patterns on the walls and floors of the room.
Overall, the planning and production of the exhibition has been successful, and with the help from peer critique, our ideas were able to develop into conclusions of ways to communicate the printing events. By choosing halftone as our project theme, we were able to communicate a certain aesthetic throughout.
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