Design Practice - Studio Brief 2 - Evaluation

After completing studio brief 2, it was possible to reflect on certain elements of the project that went well and areas that could have further been improved. This way, it would provide me with information on areas that are transferable and what needs to be considered when approaching a brief in the future. This project also provided the opportunities to explore different areas that I had not frequently used or process that I had not before tried, when producing an outcome.

During the research stage of this project, it was evident that finding information on the background of the event was necessary to the process of gathering initial ideas. Therefore, I think that by finding out about the original founders and how they set up the business, it was possible to link the final design to this context. However, this stage could have been improved by looking at other events that the organisation had already done, which may have provided further information on their communication approaches and the ways in which their audience responds to the design elements.

During the initial ideas and development stage of the project, it was clear that in order to decide on the final design idea for the A3 print, consulting peers in critiques was necessary to gain feedback on the most successful ideas. This also provided the opportunity to use photography, which is something that isn’t often used in my practice as a primary tool. I think that by listening to feeback from peers, it was possible to bring about new approaches to the brief and ways that the initial ideas could be further developed.

The final outcome of the project proved to be successful and recieved positive feedback from peers. By deciding to take a different approach during the final stages of the project it was possible to improve on the first use of screen printing, created during the development stage. This also allowed the print to become more suited to the context of the project theme, as it utilised the use of paper board in relation to beer mats. Another approach that could have been taken during the final stages, would be to create a multi media print, which used screen printing and monoprinting to complete the design. 

This project also gave me the opportunity to use a new way of communicating the design ideas to an audience. This was through the use of screen printing, which was also helpful in providing the design with further relation to the event. For example, as the event organisation has been running since 1971 it was appropriate that the design would be made using a technique that would likely have been used for advertising and promotion during that time period. 

Having completed the traditional technique print, it was possible to now consider ways in which the context of a project can be linked to the stock, colours and media that is appropriate to use. This means that future projects can be approached differently when it comes to ways that an idea should be communicated to a certain audience. Furthermore, I think that this project has provided the opportunity to expand my practice and respond to feedback given to me by peers.