As a result of the development stage
of studio brief 2, it was possible to devise a series of objects that would be
used on the final print for the celebratory event. When it came to the printing
of the design on A3, it was possible to see how well the design may look.
After receiving feedback from peers
about the first screenprint experiment, it was clear that in order to make the
print look more celebratory it would need to include text. This would give the
audience an indication as to where the event will be. In order to do this, the
design of the print was first redesigned in a way that would include the
imagery of the experimental print as well as the title.
By redesigning the print it was
possible to improve on the mistakes made during the experimental stage, during
development. The design itself, would consist of two separate layers which
would be printed on different material. The idea for the new print was to
create the print into the shape of a beer glass, with the text situated at the
top of the print and the imagery below it. This way it would be easier to separate
the two into certain colours. The colours that would be used in the print were
dark brown and golden or pale yellow. This would associate the colours of the
print with the colours of real ale, furthermore making the print relevant to
its context.
As the design would be related to the
beer festival and real ale, it also seemed fitting that the print should be
created on paper board. This way it would be possible to imitate beer mats, as
the same material is used to make them. Another feature of the print was the
curved edges, which also adds to the idea of the print looking similar to a
beer mat. As a result of the printing, it was possible to improve the final
outcome and furthermore demonstrate how the ideas of the celebratory festival
can be communicated to the audience in an appropriate manner.
Things that could have been done to
change the idea of the final outcome include trying out the use of a different
colour scheme or different colour material. For example, an alternative way
that the design could have been communicated could be through screen printing
the imagery as it required more detail, while the text could have been
monoprinted as it required less quality. This could have also saved time on
ways to print the final outcome, and furthermore would have provided the
opportunity to receive feedback on the experimentation stage.
Changing the colours to a darker shade
may have also helped to improve the quality of the print as the background
material made small areas unclear to the viewer. Had the print been changed,
dark brown or maroon shades would have worked best for the improvement of the
project.
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