Friday, 24 March 2017

Design Practice - studio brief 3 - critique 1

After presenting our ideas to the class we received several suggestions on ways that the project could be improved. For the type used in our examples we chose Helvetica Bold as it was a neutral and contrasted the designs of the prints. However, some suggested that other fonts could have been experimented with and the creation of a ligature may also have worked well as a logotype. Our idea was to make sure the designs were not over complicated and stayed neutral throughout, therefore the pattern used over the logotype was then used for the basis of the rest of our project.

The imagery used in the project was also criticised, for our approach to half toning the logos. For example, once the logo was created in variations during the initial ideas stage, this logo was used in other areas. This included the stickers and the directional sign system that we were experimenting with. Some said that to improve on this idea we would need to consider how the patterns on the logo would work in accordance to the rating system that would be placed on the wall. For example, using the dotted patterns over the top of the circular stickers may overcomplicate the designs and furthermore look as though it is too much.

One suggestion to solve this issue would be to keep the idea simple and just use plain black stickers, providing each of the exhibition visitors with just one sticker to place somewhere on the wall, which creates a halftone pattern once everyones stickers are placed there.

Another suggestion was to look at and interpret ways that a Damien Hurst piece used the dotted pattern style to vary the use of colour in his work. As there was the issue of whether or not to use colour throughout our project, we still need to consider if black and white will be the basis of all designs or whether we will add more colour during the development

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