To start creating the poster designs and fold-out leaflet, I would first need to look for an appropriate grid system to use for the layout. To do this I first looked at an existing leaflet from Tate Modern, so that I could gather an understanding of how the text and imagery was positioned. From this I was able to understand how I might go about creating the leaflet so that A1 folded into 8 A4 sides. It also showed that using a column grid system might be the most appropriate, as the text used in the leaflet was set out in columns. I could also incorporate the use of the rule of 3, which means the front cover will look different from the information provided on other pages.
By using the same layout as the leaflet for the Tate Modern, it will be possible to better represent the aesthetic of the gallery and communicate using the same methods. Therefore, the end result can show similarities between the design and the way in which Tate Modern communicate their exhibitions.
Tate regular will be the typeface used in the poster, as it is used for many of the Tate Modern's design communications. This includes their leaflets, flyers, websites and posters. Using this font will allow the designs to look more authentic when promoting the exhibition. A sans serif font, such as this works well for communicating the modern look of many poster designs, and therefore will also show modern themes within the poster that will be created.
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