OUGD603 - Fences Movie Poster Outcome stage

Considerations

• The aim will be to make the typography a focus of the design
• It will rely on the contrast between the dark text and a white background. This will give the text more focus.
• Using a structural poster layout as a starting point of the design.

 After looking at several reviews for the film, I decided to pick out some of the best rated and well known that could then be used for the poster.

Similar to many other commercial posters, this could be displayed using star ratings given by each review.

In order to display a contrast in varying typeface, I decided to try different fonts that could be used to display the names of the actors. These fonts include Bebas Neue, DIN Condensed Bold, Poppins and Times.

Personally, I feel that Times is the best font to use alongside the title because this will contrast the style and draw attention to separate areas of the design.

Using a grid of thirds, the design positioned the reviews within the top third of the page, followed by a strap line review and names of the actors. The bottom line of the grid would run through the middle of the text, allowing it to sit comfortably above the billing credits but also remain a focus of the page.

The use of Times for the actors' names also proved to be the best option among the chosen fonts, as it provided contrast to the bold lettering in the title and gave the design a more stylish, commercial appeal. This font also worked well in italic for the strap line placed beneath the top third of the poster.

Applying the poster to a mock up of a cinema lobby was one way to see how the design could work in the appropriate environment. Adding a black border to this mock up allowed the background the separate from the design.