OUGD603 - Creative Convos Presentation

 The first slide will talk about the concept of the event and the theme that we have chosen.

The second slide talks about the alignment of the logotype, fonts and idea generation. The idea for this was to choose a font that was circular in its visual approach and contrasting in shape. Therefore, we chose to use lowercase Fugue regular and a square shaped speech bubble around it. This would represent the conversations between students and speakers.

The third slide identifies the fonts and alignment of text in more detail, according to the poster or social media post in which it is found.

The fourth slide shows how we decided to use CMYK as our colour scheme for the physical prints. This also meant the colours found in the posters would be limited to just 3 available colours that can be used with black text.

The fifth slide shows the layout grid that was used to align the poster and social media posts.

Here the presentation begins to show the outcome of the initial stages in the form of our first poster. This would feature the names of all the speakers beneath the halftone pattern.

 Here we show the three coloured examples of the posters and how CMYK would influence the output.

We then explained the printing process of the physical material on our screen print. This shows the colour scheme of our example, as well as the prepared screen used to make several prints. We found that this method was efficient and effective in its visual approach.

When our promotional poster had been printed we realised that it would need to be printed at a larger size for the event. This was due to the placement in corridors and around the studio, next to other large posters.

 After explaining the intentions of the traditional print concept, we then explained how the initial ideas were applied later on to the digital output in the form of social media. This allowed us to expand our colour scheme and add images of the speakers at the event.

 Following on from the social media promotion, we explained how the posts could be applied prior to the event and documented afterwards.

Feedback:

• collaborating with an animator at a later stage could prove useful for gifs and moving images.
• change the posters to A3 to stand out
• consider the use of halftone on the social media images to maintain consistency.