OUGD602 - The Art of The Cover Letter

Cover letter - introduction to your personality and skills / why you should get the job position / customised to the employer

• needs to be clear and concise
• confident approach
• don't repeat what's on your CV

Start by researching the company - opportunity to strike up similarities between yourself and the employer. 

• how big is the company/team?
• what work are they known for?
• what is the general aesthetic of the company?
• Tell them what you have to offer
• use a professional tone, but don't lose all personality. Don't be too formal and add some playful lines.
• finish wish a strong ending - this may excite the employer and offer them something unique.

Grammarly / Hemmingley Apps to check punctuation.

Subject: (playful) enquiry application

Dear Company name, 

(playful intro line)

• Introduction to who you are, where you come from and where you are based. (designer / brand enthusiast / Liverpool and Leeds)
• what excites you to work at the company.

How long you intend to work there and what date. Intention for working there.

Outline similarities between your own work and the employer's work. Discuss work that inspired you and similar interests you both have.

What you think you will get from the internship/job. Some skills that may be beneficial to them.

"I've attached a digital portfolio, tailored to you" - more found at (insert Instagram) and (website). Could finish with a playful tone / funny line (reference to something).

best, Alex