OUGD603 - Creative Convos meeting

After finding out my collaborator and I had been chosen to complete the branding for Creative Convos week, we met with tutors to discuss further development of the project. This would include talks of collaborating with other designers, potentially animators and/or photographers. This would be beneficial to the current work that has been proposed, as it will allow us to share our vision with others and manage different roles accordingly. At this stage, it is clear that time management will be an important factor in the weeks to come.

From this we devised a plan for each day of the coming two weeks, in preparation for Creative Convos week. Today, we would be making several changed to the visual approach of the poster and logotype. More specifically, I would be proposing several alternative versions of the speech bubble used in the logo while Meg would be altering the layout and composition of the promotional material.

During today's development of the logo I experimented with a series of styles, including different kerning space and placement within the speech bubble.

In order to further develop the bubble the text was changed to italic, which encouraged the design to become more slanted as a result. I felt that this approach was more unique and added a more abstract feel to the design.

In an attempt to make the logo more playful, the corner shape was experimented on. The aim here was

to play with the idea of an alternative shadow design. The problem that we found however was that in order to add this shadow effect the screen print may need to include another colour.

After trying these ideas, I focused on the mix between the colour found in the posters and the halftone background that was initially used. Combining these into logos and alternative approaches to the poster can be discussed during the week in critiques.