OUGD602 - Predicting an industry studio

For PPP, we were tasked as a team with predicting a studio of the future and how the creative industry may be working in 10 years time. This would involve creating a proposal for a futuristic concept that may be a result of trends in the creative industry.

Presentation Deck:
1. Name and branding
2. Predicting industry trends
3. How your studio meets these new needs
4. Pricing Strategy
5. Case Study

Ideas

• The change from online shopping to social media. Making products more accessible to customers, while they browse Instagram with price tags to the products/check out buttons.
• An app that can display outfits on the customer through a virtual fit. Makes it easier to see how the clothes will look an fit on the person.

Brand name - Glove will be the app and Unique Studios would be the publisher

Predicted industry trends - A demand for clothing to be more easily accessible when you are not in the shop. 

• Could be like a search engine.
• Instagram will be a growing platform for shopping online.
• The app could be a rival to online shopping/Instagram.

How your studio meets these new needs - It would be in the form of an augmented reality application, which would fit into the growing trend of virtual reality. It gives people to option to avoid visiting shops as there is recently more demand for online shopping.

We considered how much retailers would charge, what revenue they have made in 10 years and how our studio idea should price its products. We also considered how this studio might take a commission from other brands to display their items within the app. 

Job roles - Recommended / shopping cart section of the app

• Instead of creating the design for the app in its entirety we opted to show the concept of the proposed app idea in a series of slides. As we are restricted in time, I created a concept image for how the app will work as an extension to Instagram.

The concept

In the Instagram app, the extension to Glove will appear in a similar way to the product tags. Therefore, when customers tap on an item of clothing from a brand image or influencers photo, they will be given the option to 'try on now'. This will then take the user to the Glove app, where they can see an image of themselves in augmented reality trying on the specified clothing item.

In terms of how the navigation between apps would work, the user would be given the option to tap on a particular product and try on straight away, or they could click and hold to select multiple items to try on in the Glove app. This will allow the user to avoid switching between apps frequently when trying on fits.

The idea for an augmented reality came about through research into the body scans and mapping used by existing companies, such as Microsoft Xbox and Pokemon Go. This idea would apply to our proposal as we imagine it would give users the option to scan their body through a series of 3D rendered photographs. This would then build up a profile of the user and make the 'trying on' option easier for the app to register. 

Pricing Strategy - After looking at some of the annual incomes of companies like ASOS and Farfetch, we came to the conclusion that 11% commission was an appropriate cut to take when advertising other company products and making sales.