In the run up to the Creative Convos week, the team gathered and made decisions about we would get into contact with the speakers, as a way to introduce the event before hand. While other members of the team worked on creating the promotional posters for the speakers, I sent out the emails to each person arriving that week.
Sending out the email before hand gave the speakers a more welcoming arrival to the university, as well as giving them the chance to get to know the creative branding team prior to the event. When they arrived, they received their own individual copies of their promotional print, which helped us to introduce ourselves and make the visitor's experience even better. I think that working on this project gave me a better idea of how a studio/agency could connect with potential clients, as well as approaching creative speakers when asking for their time.
If I end up working in a studio/agency in the near future, this approach to professional work could prove beneficial both for the experience of the visiting speaker and representing the institution I would be working for.
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