Valentina Medina / AM session / Q&A
Today, we took part in a Q&A with Valentina Medina during the morning session. Here we learnt about her magazine Suspira, her journey in the creative industry and advice for young professionals trying to gain a career after graduation. Much of the talk into Suspira magazine showed how Valentina had a fascination for the horror genre and the connotations that came with it. Her inspiration for the magazine came from the classical horror represented in movies of the 50s, novels such as Mary Shelly's Frankenstein and theatre plays. Her aim was to create a publication that presented the genre in a more thought provoking way, with attention to detail in the binding and material choices.
From this
The Q&A with Valentina gave me several key points to take away and think about in my own future practice. This includes networking with people that you trust and making collaborations beneficial to both parties. As a result, this can then bring about future projects to work on after building relationships with other creatives. I also learnt more about how to manage your time effectively and where to focus your creative output on a passionate project. One example of this shown in Valentina's work was the time taken to put together the current issues of Suspira, with the first taking 6 months and the second taking 5 months to complete. This shows that although the magazines took months to create, they were not lacking in quality and the finished publications present themselves as thoroughly planned and exceptionally executed.
The talk in the afternoon with Andrew showed us how to contact studio professionals and work collaboratively on commercial projects. One thing that I took away from this talk was to contact professionals using Linked In and to display your work on Instagram in a more professional manner.
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