Tuesday 12 February 2019

OUGD603 - Fences Movie Poster Evaluation

Evaluation

In conclusion to the project, exploring the appropriation of type and layout provided the opportunity to explore design for commercial uses. Research into the use of movie posters provided an understanding of advertising formats in the film industry and how one should consider appropriate formats when designing in this way.

Noting several plot points, character importance and references all contributed to the inspiration behind the poster’s design. Once the idea to create a whole new typeface began, it was clear at an early stage that testing the letters was a wise option. As the letterforms in this typeface were considerably altered, it was important not to overuse it.

Instead, dividing the poster into three sections gave the information space to communicate different ideas to the audience. The title stood out as a focus point in the design, but also gave the actor’s names the chance to contrast and become important features in themselves. 

Overall, I have enjoyed working on this poster brief as it has given me the opportunity to improve on several skills that needed improving for my portfolio. This included the appropriation of type and use of appropriate layout, which would be beneficial to poster design format. Research into the commercial use of movie posters and the elements that are frequently used in them gave me further knowledge of how to articulate ideas into visually stimulating graphic design. I think in terms of my portfolio, this project will provide evidence of typographic knowledge and will show consideration of font choice as well as how to contrast certain styles within the same design. In conclusion, I plan to use this project as an example for any similar future work to take inspiration from.

https://www.practical-home-theater-guide.com/poster-sizes.html - poster print sizing information

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