OUGD603 - Creative Convos Development

After assigning the roles between the group we were able to create several posters for each day of the event, social media ideas and plans to have the promotion printed. It was important at this point that Meg and I would oversee the progress to the concept, so that any changes that are made would still remain true to the visual approach. The most important thing to maintain was the CMYK and the halftone theme, so that the posters would visually represent the traditional methods of printing.

• Handing over some of the original designs, styles and experiments to the rest of the team showed that several more versions could be proposed.
• We knew that we wanted the posters to remain similar to how we had imagined them, and therefore the team only made subtle changes. This included experimenting with colour placement, as well as positioning of the halftone effect and the text.

• At some points in the development we knew that we wanted the colour of the halftone to remain a focus. Here we decided that adding more colours such as black would only further complicate the printing process, as it would require more screens to be prepared.
• This also somewhat took away the element of minimal approach, which we wanted to be an important factor.

• Experimenting with the colours also brought about the idea to try overlaying colour during the printing stage. This would allow certain areas, such as the halftone pattern, to remain subtle and light, while the central design could show a more eye catching flat use of colour.

• The box used to display the central text had undergone several experiments, which would propose an easier option for the printing process. This involved trying to use outlines, negative space and limited colour palettes.