To add to the finished outcome of the subscription box, an Instagram page for the brand had been set up. This way, the brand could promote its products to the target audience on a platform they are most likely to use. This also gives them the option to quickly tag other people and share the brand with others. During the research stages of the investigation, it was found that many of the subscription services would use Instagram as a way to promote their own product. Therefore, Panacea would be competing on the same platform and therefore reaching the same audience as others.
For the Instagram account, the layout for each post could be seen on the profiles home page. Giving an enlarged image of each monthly edition also gave me the idea to create different posts, which would either display certain months packages or special editions.
This would then allow the brand to show its diversity and adaptability to certain times of the year, as well as its ability to collaborate with other brands.
Here is an example of an LGBTQ+ special edition that was made with the intention of being posted on nine different posts. This way it could be viewed in full on the home page.
Within the posts was the 20% off a year subscription offer, which visitors could then use to sign up with.
Although these alternatives had not been tested during development stages in the project, I still felt they would be necessary to the potential adaptability of the brand. The idea was to create a colour palette that could be used for each month, based on the monthly zodiac signs and the meanings of colours that were associated with each zodiac month.
This provided the opportunity to develop certain alternatives that could have shown how the brand would work on a yearly basis and what they could offer their customers in terms of originality.
If there had been more time to create these prototypes during development, there would have been the potential to test them based on their appearance and effectiveness. This would have also allowed for special edition to be produced, such as collaborative projects involving others work or a particular event in the year.
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