OUGD601 - Practical Outcome

Here is the final design printed on the brown mailing box and photographed along side the contents. I particularly like how the design only required a single colour to be used, as the background came through the lettering on the lid of the box. However, I also think that white would have worked better for this design because it contrasts the darker background packaging, whereas here it is a dark coloured label.

Had I been able to find more of these brown boxes at an earlier stage in the development, it may have been possible to try different colours and methods of printing. I think that screen printing would have been a quick and easy option to have used for this, as it would remove the shiny finish on the top of the box and it would look more contemporary.





















After testing on the brown box, the same design principles were applied to the white boxes and also photographed for analysing. I think that in terms of consistency, this approach using white was a better outcome overall. This was because the boxes matched the contents, but also allowed the contents to look unique in its own way. Trying 2 different design approaches for the covers on the boxes, showed that the blue and yellow versions were better received in terms of their aesthetic approach.










As for the inside of the boxes, I thought that the simple black label gave the design a more fashionable approach as it was similar to some high street brands' approach to typeface. I think that the colours used on the contents labels worked well also, as it gave the design a somewhat playful and universal approach. This was something that was initially aimed for when designing the brand, as it would propose an alternative approach to gender specific design and offer something for everyone.
Overall, I think that the outcome using the white boxes proved to be the best option in the end. This also proved to be a more substantial idea to pursue, rather than the idea to only create the labels for the contents. This provided the opportunity to analyse the use of transparent sticker with other materials and surfaces. While it wasn't as perfected as intended, I do think that the outcome was overall a success and the practical journey will prove to be useful for future practice.