OUGD601 - Practical Development (Colour)

When deciding on which colours to use in the final design, I began by dividing the styles into different sections and comparing colours to different backgrounds.

Here, the text focuses on the outline stroke and how the colour would be the central focus. One thing that became clear was that the use of flat colours would bring the design more neutral features.

The design focused particularly on the layout being within a perfect square, so that it would fit the dimensions of the box full sized. This idea was then paired with the previous by adding black text on the outer layer of the square, to contrast the white text within.


Finally, all these elements were combined within one design to see whether they would work or if they should be avoided. This meant that the design would include the bold white text within the square, the bold black text on the outer layer and the outline stroke text in the top right hand corner. After making these, it seemed that the design became too varied in its approach and added complication to the structure. Therefore, the ideas were shared with others and the response I received showed that the white text was the best option on its own. This could then be paired with the outer text, using the colour of the square as negative space.

I then went back to the original method of testing these colours and styles on a brown background, similar to the cardboard boxes it would likely be printed on.

Chosen colour palette.

After testing all of the colours I picked out a select few that could be used in the prototype phase of development. As you can see, the colours that were chosen varied from one another as this would highlight either particular months/editions or it could be used to distinguish between the products found within the packaging.