After finding out that the brown mailing box was perfectly sized for the white containers, I began recreating the labels that had previously been abandoned. These would also be designed with the white mailing boxes in mind, so that when they are delivered they can be tested on them as well. In terms of the approach to these labels, they would also need to follow the same aesthetic as the outer design of the box. Therefore, the same guidelines, font and colours may be applied as a way to show consistency throughout the identity of the brand.
The labels were designed with the same colour palette as the outer design, so that the box would show consistency throughout. At this stage however, it is still unclear whether the inner design on the labels should remain text focused or whether it should also apply the coloured squares around the branding. Further discussion with peers during the final critique will determine which approach will work best and how this may work when produced.
Alternative design approach
Personally, I prefer the first set of label designs as it looks as though the coloured square is taken away once the lid of the box is lifted and the bottles are revealed. The text used within the labels could also respond to the brand name at the bottom, as it could use darker shades of the same colour. This would make the body text more legible when applied to a white container background.
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