OUGD601 - Ethical considerations

As the themes of the essay were about identity and gender in particular, it was important to assess how the work may be interpreted by audiences. Throughout the development of the brand, there was a need for the identity to be universal and therefore more inclusive of all people. One thing that was particularly important during early stages, was to make sure that the work would not be offensive when created or when presenting the ideas to peers. Luckily, the project did not encounter any issues of offence and it remained inoffensive in its material, research and production. The research methods and practicality of the investigation were both supervised by tutors and assessed based on their ethical approaches.