OUGD601 - Practical Prototype

Now that the labels have been fully designed and the cover for the box had been finalised, it was time to apply them to the packaging. Both the brown box and the white boxes would be used for this experiment. Therefore, it would be possible to determine which ones are most successful at solving the initial problem and assessing how it could have improved. The chosen method of production for the labels was to print various sizes of the design on to transparent sticker paper and then apply them to the boxes.

For the first trial print, this would be the design used in the process. This was chosen because it was the most likely version to work on both brown and white surfaces, when applied to the boxes. It would also give me a brief idea of how the other labels might look when printed and what other changes may need to be made to the design or sizing of the image.

 I began by adding the different colour variations of the labels to an A3 document, so that when printed each label could be cut out and applied to the boxes and containers. This meant adding different variations of the bottle designs and switching the colours between each, so that once they are applied the best ones can be chosen for the final photographs.

For the outer designs, I printed the designs at various sizes so that they could fit the dimensions of the brown box (23cm x 24cm) and the white box (18cm x 22cm).

The print out sheets also included different sized and coloured variations of the brand name. This would be applied to the inside of the lid on each box.

The labels for the products within the box included a hand wash, a moisturiser, facial wipes and body wash. Giving a variation of products allowed for different colours to be matched to each one appropriately.


Using a craft knife and cutting board, the designs were then separated and then organised into the two design approaches.

When comparing them with the containers and the boxes, it was clear that the labels that used coloured text instead of a coloured box would add variety to the outcome. Therefore, these were the labels that were chosen for the application during the final stages. In terms of the materials that were chosen for the outcome, it became apparent that the idea to use transparent sticker paper may have been best on the product labels alone. The cover design for each box would have been better printed on using a screen print, as this would have made the outcome more cost effective, less time consuming and professionally presentable overall. However, I believe that the stickers worked well for the inside of the boxes, as they were the same material found on the original packaging of the bottles and the white surface allowed the text on each to stand out.