OUGD601 - Practical Initial Ideas 3

During today's feedback session, I had alternative points of view on the idea. While the idea to create several labels for a skin care brand was a good one, it could be improved with alternative approaches. The idea that was suggested came from an initially discussed concept, in which the outcome would be to design a subscription box. The subscription box was the original idea and it came about after seeing a company called Lootcrate, which became popular online for it's monthly subscription mystery boxes. Within these boxes, subscribers can expect to find items that relate to the theme, but they are unaware of the content before it is sent to them.

Other suggestions in the peer critique included:

• Create the box, including the design as a brand identity. This could be done in a similar manner to the labels, with a unisex approach that would attract many different audiences.
• Could the box be on a lottery system? could the design in some way relate to this idea of a lottery, with visuals that reflect the concept?
• Could the box be linked to certain occasions throughout the year? For example, the customer could purchase the box online and it could be designed with the christmas theme in mind, if it is a December edition. 
• A contemporary approach may suit this idea best, including the branding and brand name.
• Could pattern design be used to display on the cover of the box?
• Think about how the box may be targeted to the intended audience. What platform is the audience likely to see it on and how might this look on the platform? One example would be to advertise it as an Instagram post or gif. 
• Some subscription boxes give the audience the option to personalise online. This means they can choose from a range of themes and interests to include in their monthly package. One other suggestion would be to include items that may not be chosen by the customer, as a way to increase interest in certain products.
• Marketing items that have certain gender connotations, may be one way to make them appealing for all. For example, if the box was fitness themed it could include relaxing products that help during recovery. If the box were to include a candle or bath product, it would reach more male audiences, who would otherwise be unlikely to purchase the product on its own.