Studio Brief 2 - Evaluation

As a result of Studio Brief 2, it was possible to work on a substantial brief with a project partner and understand new ways to come to a solution to a set problem. In this case, designing a campaign for dating app Bumble required research from different angles at the same time. This way collecting evidence and ideas was more efficient and broad between both participants. These ideas could then be discussed and refined as a team, to come to a conclusive solution to the problem.

With the audience in mind, it was also necessary to understand what kinds of activities female students partake in together. Therefore by conducting surveys and discussions with this particular audience it was possible to understand what changes could be made to the designs and how this would appeal to other female student. The design approach then changed as a result, bringing photography in as a primary focus of the project.

Through planning and allocating certain roles to one another, it was possible to understand each persons individual responsibility. This then made the project easier to manage and where feedback was needed, it could then be applied at different times. Overall, Studio Brief 2 has introduced new ways of working in graphic design and new skills that will prove useful for future briefs. The idea of working collaboratively provided the opportunity to see how graphic design professionals may work together with people who have a different skill sets, in order to complete a project.