Studio Brief 1 - KFC bucket design Outcome and Evaluation

For the outcome of the project, ideas taken from the initial stages were then applied to the bucket template. This allowed for the variation of the designs to be visible from different angles on the bucket. As a result, the audience would then be able to see different elements of the design, depending on what angle they look at it from. As discussed during critiques, this design also felt more celebratory in its approach, in comparison to the alternative version. 

Improvements: The design could have been improved further by trying each of the initial ideas within the template, as a way to find out whether one would look better than the others. It could have also made the design more visible from a distance, had the stars and banners been made more prominent within the template.

As a result of the project, it was possible to understand how different approaches can be taken in order to find a conclusive design. Constructive feedback from peers during critiques also proved useful for the development of the project. However, limited use of idea generation made the project brief and not as broad as anticipated. Had there been further research into the principles of the brand, then there may have been more opportunities to find design ideas appropriate for the KFC bucket.