After discovering The Beehive website, we were able to gather more inspiration for the project. This includes the idea to incorporate photography as a primary element in the design, along with the colour schemes previously used in the initial stage. By using photographs of people in everyday activities, that can be done with friends, then the audience can imagine themselves as the people in the photographs. Displaying activities that are usually done by female students may be one way to entice the audience further. For example, many students enjoy having coffee with their friends in cafes or they may go to the gym together.
Asking students first hand what activities they partake in with friends, will provide a better understanding of what the audience would like to see in the designs. To do this, a survey was created that gave multiple options as to which activities were popular among students.
Results of the survey
The majority of responses to the survey showed that clubbing, going to the pub and the gym were the most popular activities among students.
Response 1 - Go to clubs, DJ, listen to music, go to the gym, play video games and share experiences.
Response 2 - Play basketball/football at the park, play cards, chat and get drunk
Response 3 - Going for drinks, going for coffee and shopping
Response 4 - Chill, drink, game and watch TV
Response 5 - Bars, gigs, galleries and shopping
By using photographs that the audience can imagine themselves in will be the best way to make the quotes feel relatable. This initial edited photograph was first changed to greyscale and then the blue used in the app was applied over the top, with the opacity reduced so that the colour was subtler.
This design was made as a way to connect with female students that enjoy going to the gym together. Shadowing the text allowed for the text to stand out against the background photography. Alternating between black and white for the Bumble logo and app links, at the bottom, provided an understanding of how colour can be perceived in each design, as well as the hierarchy of each object.
This design was made to appeal to students that enjoy house parties. For this design, it was clear that in order to apply a quote that was longer than others, it would need to be situated somewhere where people are likely to stop and read it.
As many students attend festivals each year, this design was created as a way to highlight the enjoyment of this experience. The quote used for this also relates to the effects that music has, as well as the friendships it can create. This may encourage students to go to more festivals to have a good time with their friends. It may also resonate with those that have memories of a good festival they have been with friends, and it might encourage them to look for more friends on Bumble BFF.
This alternative version attempts to incorporate the yellow from the app with the blue that represents the BFF section.
The next step was to start creating developments that can be sized and applied to the mock up templates. These variations of the campaign advertising were made as a way to connect with female viewers that may be looking for collaborative partners. By using a short quote by Simone Biles, students can aspire to be as successful as the young athlete.
As Malala Yousafzai has been an influential figure of feminism in recent news, a quote by her for the designs was appropriate. She is also seen as an inspiration to young females and therefore by using her quote, the designs could appeal to female students that are a supporter of her activism.
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