Looking back at how the brief was initially perceived during the early stages of the project, it is clear that the ideas that were applied were much different from the ideas that first came about. During the research stages, exploring the Bumble app and its features allowed us to find out what aesthetic the app reflects to the viewer and the ways in which it attempts to reach its audience. From this, further research could be made into the principles and aims of the app itself. What was found was that the app was different to other dating platforms, as it gave female users the ability to make the first contact with other users, in an attempt to filter any unwanted harassment. This feature is what made the app popular among women but it also meant that there were many male users that found it was unfair to create the app that way.
As the purpose of the campaign was to attract female students to the BFF and Bizz features, the project would need to look at ways that the features could be approached. Further research was then made into the platforms that female students use, as well as the things that were inspiring to them on social media. This brought about the idea to use quotations by iconic females of today, in the style that the quotes are likely found on Instagram, Twitter and Tumblr etc. At this stage in the project, further development could have taken a different direction, where the designs follow the Tumblr style posts. This could have also taken a more minimalistic approach to the designs, as several initial ideas showed ways that the signature illustrative style of Bumble could be manipulated, in a way that brought focus to the ideas of friendship and collaboration.
Throughout the project, there were several stages at which feedback was given in order to progress the designs. One decision that was well received was the idea to use photography in the background of each design. This was because it gave viewers an idea of the activities that people do with their friends or contacts they make through Bumble. It was also made as a way for the audience to imagine meeting others and doing the activities themselves. However, this idea could have been improved if the designs had all been tested on different mock ups, as well as how they may have looked if they were applied to the Beehive website, mobile advertising or in the app itself.
During the final stages of the project, the designs were altered slightly to fit the mock up templates, which meant they wouldn't look exactly as they were imagined. Had the templates been viewed prior to the final stages, the designs may have been created with the shapes of the templates in mind. This would have also allowed the developments to be tested in the templates, before coming to the decision on which to use for the final designs.
In conclusion to the project, there were several opportunities to work collaboratively with the project partner, which brought about ways to further develop and improve the ideas that were discussed. It also brought about ways to consider typeface within the project and how studying the Bumble app would bring about similar fonts to use. As a result, we were able to envision a campaign that reflects the principles of Bumble and how it may target its audience using graphic design formats.
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