Studio Brief 1 - Art Fund Outcome

Applying the design to different mock ups, would allow for further analysis of how the advertising may look for the campaign.

Here the design has been applied to a bus stop advertising board. This could work well as people who are waiting would have enough time to stop and study the design and its meaning.

As the survey proved students were likely to go shopping during freshers week, this campaign poster was placed within a shopping centre in an attempt to target the audience. This way the audience could consider saving some of their money for the Student Art Pass. 

Placing it in a shopping centre also allows the campaign to compete with other brands that students are likely to buy from.




Many students are likely to find offers during freshers week on social media sites like Facebook. Therefore a mock up of the advertisement was created within a mobile device to see how it would look to the audience.

On a mobile device, the audience is also given the option to further explore the advertisement shown to them. The design is therefore likely to be most effective on mobile devices.

Overall, the Art Fund brief has provided a look at how a campaign could be made in order to target female students, on freshers week. Through discussion with peers, it was possible to understand how the designs had an impact on a viewer. From that, it was then easier to establish ways that the design could be improved and applied to appropriate advertising mock ups.