Studio Brief 1 Evaluation

After working on a number of different individual briefs, it was clear that new skills had been learnt as a result. The first brief that was chosen was the Penguin Book Cover brief. As a similar brief had previously been completed, there would be some ideas as to how to tackle the problem of the project and how research could be conducted. From here, looking into the origins of the book and the inspirations for the story brought about ways to approach the design. Therefore, the design would be reflective of the time periods in which the book is associated with. In this case, Russian propaganda from the revolution and WW2 provided an idea of the type of style to use.

This was then better refined once peer reviews were conducted, providing more ideas and ways to improve the designs. From this brief, it was possible to understand how professional practitioners would use research to communicate the ideas that the client intends to portray to their audience. It also provided a look at how publications should be considered in terms of how they should be printed and the appropriate materials, fonts and layouts that should be used.

The next brief was to create a Student Art Pass for Art Fund. The intention of the brief was to attract students from all over the country, to get them to visit more galleries and museums. As the campaign was targeted at freshers during fresher's week, it meant there would need to be research into the ways in which competitors target the same audience, in the hopes that they will buy their products. Throughout the project, it was possible to gather an understanding of the audience that would be designed for, as a survey provided feedback from this particular age group and what their interest were. This proved useful because then the designs could be focused on how to attract the students that may not have taken much interest in the Student Art Pass. As a result, the brief provided the opportunity to gather research from the intended audience and then restructure the plans to meet the needs of that audience.

For the KFC brief, it was possible to understand how a professional may approach a brief that requires them to design packaging for food products. In this case, the redesigning of the KFC bucket required an understanding of the company's principles and aims, as well as the designs that were previously or currently used. From this, several experimentations allowed for feedback to guide the project to a conclusive design that promoted the brand as celebratory and family friendly.

Overall, the skills learnt from Studio Brief 1 will be useful for the future when approaching a brief of a similar nature. It will also prove useful for future discussions with peers when deciding on which designs will work appropriately for a project.