After discussion with peers about the existing designs for the KFC bucket, they suggested an alternative option should be designed. This way there could be another way to think about the design for the brief. For the alternative version, the colour for the design could be limited even further, focusing only on the red that is found in the brand's image. The idea would be to use different shades to distinguish between elements of the design. For example, the text would be displayed as a darker shade from the background red in order to make it stand out in a subtle way.
To develop the ideas further, the focus would be on the logo used in KFC's branding and to alternate the colours used within it. From here, it may be possible to understand which colours would work well with one another.
They could also be assessed on how well they communicate, to the viewer, a sense of togetherness or homely feeling. In most cases, design that uses warm and rich colours can often reflect a sense of togetherness or love in some way. The deep red used in much of KFC's existing branding could be the best option to use when designing.
This would also be tilted slightly, so that the design could fit within the bucket template.
As a result of the development, the KFC logo was then applied across the template, making it the primary focus of the design. The Colonel Sanders logo had also been slightly altered, as this brought more attention to the lettering on the bucket. When compared with the previous designs, using stars and banners, this development seemed to be a more minimal approach to the design. It was also seen as a more simple design, as it focused mainly on what already exists on the current bucket. In conclusion to this, another bucket design using the stars and banners would be a better option to finalise, as it received more attention during critique.
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