Tuesday, 12 March 2019

OUGD603 - Youth Culture - Development 1

I began designing the spread in a black and white format so that the publication would show opposite ideas of nihilism. However, this did not mean making black an indicator of negativity or white of positivity. Instead it would serve as a concept for the spreads, and the colour's visual properties would be left up to the viewer to interpret. As nihilists do not believe in the concept of good or bad, I felt that a black and white colour palette would work well to instead reflect opposition. The stories within the publication would also reflect ideas of positivity and negativity, making it more appropriate to the layout.




Using the sans serif font, MicroSquare Bold, I included a list of the sections in an contents page at the beginning.

To match this bold lettering, I used Avenir Light for the body text. This was the best option for contrast, as it could work in paragraphs and remain legible at heavier weights.

Avenir black oblique was used for the quotes, as this highlighted the letters on the spreads and helped to summarise each story.

The publication would still have hints of colour, though it would primarily be in the images used for each story. The page numbers would also be accentuated by subtle dark blue dashes. This design idea runs consistently throughout each spread and gives the pages small detail consideration.













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