What I would have changed: One thing that became clear during the project was the constriction of time towards the deadline. Therefore there are several things I would have done differently and more experiments that may have helped push the outcome further. Had there been a longer process during the developing stages, I think I would have printed several variations of the cover using different stocks and paper weights to fully understand which ones are most appropriate to the audience. Trying out these covers on different sized books may have encouraged additional features, such as a slip cover over the existing design. Furthermore, these ideas will help me to plan my time more efficiently in future and plan different alternatives at early stages in the process.
Having previously submitted entries to past Penguin Book Cover Awards, this project began with a familiar approach in mind. However, this cover competition brief involved design for the Children’s Cover Award, which had not previously been undertaken. Through researching the author, the book and the themes within it, it was possible to understand how past interpretations of this cover had been designed and their meanings.
This also inspired the design in a way that reflected creativity, individuality and kindness. All of these elements were appropriate to include, as the narrative of the book revolves around similar principles. Through subtle colour choice and manipulation of letterforms, the design was able to evoke a sense of intrigue.
The character Auggie wonders about how others interpret him in the book, which was fundamentally an inspiration for the design of the cover, as it makes hints as to Auggie’s appearance both on the front with shapes and on the back in the form of a quote. This way the design itself is interpreted by the viewer how they see fit.
In relation to one of the story’s key principles, ‘to never judge a book by its cover’, the design on the book’s physical cover could be seen by some as strange or unusual, which as a result reflects the intentions of the design. The intention here was for the design to spark interest and entice viewers into discovering what the story is about.
Overall, the design was able to present a minimal approach to young audiences, whilst remaining recognisable to those who may have already read the book and wish to recommend it to others.
How this will benefit my practice
As a result of this brief I have gained further knowledge of designing for a book cover format, both physically and digitally. Therefore, I will be prepared for any projects similar to this or if I end up freelance and design for a publisher or author.
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