After deciding on the content for the logo, the colour palette and the contemporary style to use I began making several different variations of the design. By changing small details and comparing styles during this development stage, it was easier to see which logos were most stand out. When designing each logo, it was evident that the black and white allowed the red to contrast in a striking way. When taking the thick black outline away the design became more minimal, allowing just two colours to contrast one another. This reminded me of the simple football logo designs of the early 1900s.
As a result of this fine tuning, the decision of the final logo could be narrowed down to just 3 final designs.
- The logo to the left was chosen for its subtle border, which gave the inner red shield a focus point in the design. By keeping the shield outline thin, the triangular shape in the centre and coat of arms are then more striking in contrast.
- The centre logo made the design more encased, as the thickness would draw attention from the outer text to the inner icons. Having a black/red/black layering in this logo made each section contrast the next.
- The logo to the right was a compromise between the previous two, adding features of each in order to mix styles.
Out of all the designs I liked this version the most, based on it's colour layering and variation of stroke width. This made the icons within the design easier on the eye and the text more legible in contrast. As a result, I feel that this design encapsulates the historical background of Fulham F.C. and the familiar colours as well as architecture in Craven Cottage. Overall, this design is most likely to appeal most to fans and resonate most with those that are familiar with the ground or the team's back story.
No comments:
Post a Comment