Following on from the feedback given at the class critique, I decided to create a version of the Univers typeface joined together, similar to the suggested example given to me. However, I also included the last idea from the initial ideas stage as part of this experimentation. In this way, it was challenging the idea that a typeface without serifs could be manipulated to instead use joins between each letter.
Here is the result of that experimentation. However, because the letters in lowercase seemed to look elongated when joined close together I decided to try the same technique on uppercase to see the difference. This may also help me to decide whether to create my typeface in upper or lowercase during the final stages of the project.
I think that this version of the technique worked out better than the previous because the letters looked more uniform and sequenced when joined together. However, I still think they look as if they are quite geometric, which doesn't necessarily work with the idea of tranquility as the shapes need to look softer and calming.
I then went back to the idea of experimenting with separated letters that has serif-like features added to them. From looking at the result of this piece, I felt that the typeface is going in the wrong in the wrong direction, so I further manipulated the serif features so they would look smoother.
From the previous design, I continued to make the ends of the letters look more rounded so that in a sequence they might look as though they were subtly pointing in a direction, and furthermore showing a rhythm or flow of the alphabet. Once I receive feedback from the next group critique I will be able to understand what improvements could be made in terms of how to make the letters flow.
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