Design Principles - Studio Brief 1 - Development

After compiling information on the theories of colour and looking at ways that colour is used in graphic design, the booklet could then be put together as a result.

The first idea for the layout of the booklet would be that each page would reference colour in some way, while also representing the theories of the artists included in the booklet.

The front page design shows overlapping colours so that the viewer can see that when one colour is mixed with another or placed near it the shades can then differentiate.

For the page on Josef Albers use of colour, the information would surround the images, informing the viewer of the colour swatch idea. This also shows how colours can contrast one another when arranged together in the form of a colour swatch. These ideas were reflective of Josef Albers theories and therefore, seemed appropriate to be included in this way.

The idea for the International Klein Blue page was to show examples of the colour used throughout graphic design. By adding the title in white Bodoni 72 over Klein Blue it would show the viewer straight away what the colour looks like.

After researching and adding information on Pantone, RGB and CMYK, it was possible to create this page. By showing the letters of RGB and CYMK in the colours that they represent, it is easier for the viewer to understand their uses within graphic design.

For the use of colour page in the booklet, several examples of colour used in different elements of graphic design were shown as a way to further explain the theories and ideas that had been researched. This page also explains to the viewer the ways in which colours can be interpreted by individuals and perceived as having a shared meaning when used visually. For example, the colour red can be used for expressing love, a sign of danger or to be informative in a formal manner. Therefore, by showing examples such as the BBC News website's use of red, it is possible to demonstrate how the colour is used in context.

After creating the first draft of the booklet, this was then presented to peers for review on ways that it could be improved. Several suggested spreading the text and imagery across different pages, so that the layout of the booklet could flow easier and therefore become more understandable. Another suggestion was to make use of a single colour that could be used throughout the booklet as a way to show arrangement. These ideas can then be used as a way to start creating an outcome for the booklet.