Design Process - Study task 2 (initial ideas)

To start off the task of creating objective symbols of subjective things, the use of experimentation with shapes and letters helped to form a basis of the designs. The first way that this was done was by distorting letterforms and splitting them up to see what results would come about. As the chosen word for the task was ecstasy, choosing letterforms with certain shapes that represent ecstasy seemed appropriate. Therefore, for this particular word, many of the shapes included in the designs evolved around triangular shapes and serrated shapes that communicate quick, energetic movements within them. As a result of the experimentation stage, it became easier to determine the direction in which to take when creating developments in Illustrator.