From the beginning of studio brief 2, I knew that I wanted my ideas to explore how a typeface might be manipulated so that it communicates a different intention. Therefore, I chose a typeface that could be considered quite ‘tranquil’ to me, where as other people may say that there were more appropriate typefaces to choose from that conveyed an image of ‘tranquility’.
In this way, I gave myself more alternative approaches to the brief and different ways that made the typeface appeal to a wide range of people. Because the final typeface was well received during the last critique, I feel that I have been successful in how the typeface can influence the same views from different view points. Furthermore, it shows how this typeface might be applied to several different contexts.
In terms of what I have learnt from studio brief 2, I feel these design skills will benefit my approach to future briefs, and how I will perceive design and feedback. I have learnt that structuring the project, starting with sketches and finishing with digitally enhanced versions of my work is the best approach to take as it helps to break down certain aspects of the exploration of designs, rather than limiting the work to one medium.
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