Following on from the sketches created of my final typeface, I created this digital version that applies the same process in a more accurate representation. As you can see, the curvatures added to the letters are creating a more rounded feel and catch the eye of the viewer in a flowing sequence, as intended. Furthermore, I believe I have been successful when creating my typeface as it received similar opinions when reviewed in the final group critique. However there were still some suggestions from my peers, that could have made the typeface better. This included, adding more emphasis on the roundness of the curves, in the lowercase alphabet and looking at ways some letters could have been altered that did not require alteration. For example, the 'c', 'o' and 'u' were not effected by the technique I had applied, therefore another approach could have been taken to ensure all letters were changed.
Final Critique Feedback
1. Do you think the typeface effectively communicates the idea of ‘tranquility’?
2. What would you have done different on the final typeface?
3. Would it be better applied to Berthold or does it work best in Univers as it is?
Answers
1.) - Looking closely yes - the way some of the letter strokes are thicker is reminding me of water.
2.) - Maybe try to incorporate more flow - maybe so the letters join together.
3.) - I like it best in Univers as it is.
- I Personally like it in Berthold, as the typeface is bolder, I think it would look interesting if you applied the same technique to it. In your final piece, I particularly like the letter form ‘f’ as you’ve manipulated line variation.
1. Typeface feels soft and is easy to read - very tranquil. Perhaps could be made more consistent, eye gets caught on the top heavy ‘A’.
2. Would have perhaps added more curves than you have used. - Like waves?
3. Works best in Univers.
1.Yes the ‘carefree’ look of the varying contrast of each letter creates a ‘tranquil’ effect.
2. Maybe find a way to introduce the ideas of ‘tranquility’ to the letters ‘O’, ‘C’ and ‘Q’.
3. I think Univers gives you more room to effectively play with the weight.
1. Yes, it’s sereine almost due to its rounded edged nature.
2. I would maybe play on simplifying even further to reaffirm the idea of tranquil.
3. I like how it coincides with the neutral aesthetic of tranquil, therefore works.
1. I suppose it does, due to the curves in the type and how the letters form together.
2. Maybe making the letters thicker will convey an idea of tranquility better.
3. I believe Univers works well, however an ultra light version of Berthold may have also worked well.
1. Yes, I think this is due to the fill or added weight in certain areas. I would like to see it used in a sentence or a body of text.
2. I would have added more to the lowercase version in terms of weight and thickness.
3. Univers works the best but I would have still added more weight and thickness.
1. Yes, reflects tranquil effectively, due to the curved sections within certain letterforms.
2. Could have tried using a serif font. This may have been interesting to apply the curved letter forms in similar ways.
3. Univers.
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