Tuesday, 29 November 2016

Design Principles - Studio Brief 1 - Rationale

Colour Booklet Rationale
As a result of the research into several creatives and their theories, a booklet on the use of colour in graphic design could be made. The booklet reflects on several opinions and theories, as well as appropriation of colour based on a context. Included in the contents, are the ideas from Josef Albers, Yves Klein and Pantone. The theme of the booklet was the expression of colour and ways that it can be used and interpreted by the viewer. Therefore, by demonstrating the use of the colour International Klein Blue, the booklet was able to communicate to the audience how this colour can be applied to a context, such as this.  In terms of structure, the booklet layout also follows the rule of thirds on each page, in order to show consistency and uniformity from one page to the next.

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